3 Tips to make your Newsletter more appealing

3 tips to make your newsletter more appealing | Velsof

Newsletter subscriptions are a great way to boost customer engagement and sales.

With more and more people spending times reading emails, online businesses need to design a smart and efficient email marketing strategy which can maximize their business reach and product sales. Newsletter marketing has been a paramount force in grabbing more subscriptions for your newsletter to boost sales and conversions. This is mainly because they do not take substantial time for providing results and improves eCommerce sales to a great extent.

You need to have an engaging newsletter that can grab instant customer attention and sales for your site. There is no need to have a newsletter if it can’t fulfill the required business aspirations of your site. You need to take care of the following tips during your web development process that can help in improving the worth and importance of your newsletter.

1. Make your newsletter more engaging-

Make your newsletter more engaging | Velsof

Work towards improving your newsletter design for better conversions and sales.

Don’t go for a newsletter that is too lengthy or overstretched for your targeted customers as it can be suicidal for your business growth. People are always looking for creativity while reading a content which itself explains the actual format of a newsletter. In order to grab the maximum customer attention, you need to have appealing images with your newsletter. This is because “A picture is always more effective than a thousand word content” and requires less space. Always, go ahead and post images because it adds credibility to your brand and enhances its look to improve readership. Take the help of web designing services that can offer you an impressive newsletter for your site.

2. Focus on the readability of your newsletter- Getting people read your newsletters is actually a tough task. If you want your prospective customers to turn into potential customers, it is important to drive them towards your newsletter. Try to build a relationship with your targeted customers in order to persuade them for a product purchase. Try to have a newsletter that is loaded with researched information rather than copied content from a website to improve reader interest and engagement. To make your newsletter more readable, you can use engaging CTA button, color images, text links and other site elements for higher conversion rates and customer engagement.

3. Work towards improving your email subject lines-

Work towards improving your email subject lines | Velsof

Email subject lines can help in increasing newsletter subscriptions for your site.

Use a subject line that is captivating and appealing for your site visitors in order to grab more newsletter subscriptions for your site. An Email subject line defines whether an email will be opened or discarded by the recipient so make them more crisp and engaging for your targeted customers. Try to write subject lines that have a conversational tone and can make people curious enough to open your email. Fascinating, compelling, benefit-driven email subject lines motivates readers to open promotional emails and thus increases the chances of your eCommerce conversions.

In fact, shorter subject lines can easily be read on smart phones and tablets as well, thereby increasing click through rates (CTR) of your emails. With better readability and accessibility on mobile devices, it will be much easier to boost sales, online reputation management and conversions of your store.


If implemented in the right way, newsletters can generate great value for online businesses by developing a long term relationship with clients. By adopting the crucial tips given above, more and more people will opt for your newsletter. This will definitely increase the customer base, conversion rates and business reach of your site. Hire a reputed eCommerce services provider company coupled with a power-packed newsletter for maximum business impact. You will be wondered by the overall impact a newsletter can bring to your online business.

5 Tips To Make The Most Of Your PPC Campaigns

5 Tips To Make The Most Of Your PPC Campaigns | Velsof

Pay attention to your PPC campaigns for improving the productivity and conversion rates of your online business.

Due to the changing moods and behavior of your targeted customers, getting unpaid traffic for your online business has become much difficult. Further, this frequent changing in the traffic patterns are affecting the search engine optimization activities to a great extent and has given a major setback to the online rankings of various sites. In these crucial circumstances, it is important to get PPC campaigns for your site in order to obtain the paid traffic for your online business. Here are the 5 mind blowing tips that can ensure the effective utilization of your paid advertising campaigns.

1. Make effective utilization of search terms into the landing page- Search engine optimization can be broadly referred as the effective “researching and targeting of the keywords” on your site for grabbing the instant attention of your targeted customers. For ensuring the effective online rankings of your site, it is important to target those paid keywords into your site at appropriate interval for ensuring the effective indexing by the search engine crawlers. Once, your site and its content is effectively indexed, there are increased chances of making significant growth in terms of conversion rates and search engine rankings.

2. Improve your Ad copy and work towards achieving your site goals- Not all PPC ads are capable to generate the instant attention of your targeted customers towards your site. Hence, they need to be optimized by making required changes in them through the help of an effective A/B testing tool. You can test the different variations of your ad copy and can implement the required changes in your original ad for getting the maximum utilization of your PPC campaigns.

3. Work towards making your site much faster and navigation friendly- An appealing website design and structure can take your online business to great heights. It is important to make your site more accessible and navigation friendly for ensuring the seamless online shopping experience to your customers. You need to manage your product category pages, home page and sub category pages on your site for facilitating the seamless navigation of your customers around your site. Try to make your site much simplified and relevant to your purpose by selecting the effective location of your CTA button, organization of site elements and other such metrics. Further, you can avail the brilliant web development services of a reputed company like Velocity that has been in this domain for a considerable time and has handled the international clients from countries like USA, Australia, UK, Canada and other such nations.

4. Design your retargeting campaigns effectively- Several times, visitors coming onto your site does not convert instantly but that doesn’t mean that you can’t covert these customers again. Online businesses need to create effective customer focused retargeting campaigns that can help them to utilize their paid advertising mediums productively for getting required number of customers on their site. This retargeting feature is effectively provided by Google Adwords that provides crucial information to the abandoned customers while they are surfing some other sites.

5. Take initiative to address your mobile shoppers- A large number of online traffic is driven by mobile devices like smart phones and tablets that needs to be addressed for making the effective utilization of your PPC campaigns. Once, you can improve the shopping experience for your mobile users, you can effortlessly get more traffic through those PPC ads.

So, it is important to monitor, analyze and make required corrections in your paid advertising efforts for getting higher paid traffic volume on your site. Therefore, start focusing and implement these mind blowing tips for making the effective utilization of your PPC campaigns.