5 Reasons to Hire an OpenCart Development Company to Stay by your Side

5 Reasons To Hire An Opencart Development Company To Stay By Your Side | Velsof

Reasons to hire an OpenCart development company.

In eCommerce business, nothing matters as much as always staying ahead of the rival sites. This becomes even more important when you are using an eCommerce platform like OpenCart which already possess a huge base of eCommerce websites. So, unless you OpenCart store has an edge over the other competitors, it won’t be possible to grow up to the fullest potential.

How to acquire that edge? For a competitive online business, it is always a wise choice to have an OpenCart development company by your side. Through the efforts and experience of an OpenCart development company by your side, it becomes very smoother to manage the website and its maintenance without any hassle. Here are five  important reasons for why it is important to have a professional OpenCart development company holding your back:

An eCommerce website maintenance is not a one man job- A professional OpenCart development company in-houses a team of experienced developers, designers, content writers, SEO experts, and business development experts who work collectively to develop an eCommerce site. With the combined efforts and expertise, the OpenCart development company can make sure that nothing goes wrong and website remains functional in any condition.

Time is a crucial factor in eCommerce business- Today competition in eCommerce market has sky-rocketed. A right implementation at right time can gain you the fortunes, while a right decision after a right time is gone would gain you nothing. So, it becomes very important to stay updated with the latest requirements and trends and implement the profitable features whenever required. The OpenCart development company by your side is always ready for the same and they can complete the task in a very quick time as compared to the situation when you are only one managing your site.

Continuous service- As explained in the previous point- time is important. If your website goes down even for a minute, it might be possible you would loose some real big sales. So, it’s important that the OpenCart site remains live and never goes down because of an issue. The OpenCart development company by your side would the one who can look for the same and keep your website error free and ready.

Latest updates and security patches- Internet is extremely volatile and it keeps changing everyday. Only a professional team of web developers know the changing trends and technologies. They know how to add a new feature, which feature has become outdated, which plugin needs an update, which OpenCart plugin would be useful for the business, and much more. The have the idea to make your website user-friendly and they can implement those ideas on the website. So, you can trust your OpenCart development company for keeping your website updated and regularly applying the latest security patches.

Search engine visibility- The SEO experts from the OpenCart development company can look after the search engine optimization of your OpenCart store and make sure it is visible to the users on the search engines. We already know how important is the SEO for surviving the competition from other sites. An OpenCart development company leverages its team of OpenCart expert developers and expert SEO experts to prepare and implement latest SEO tactics to keep your website among visible listings in the different SERPs.

In overall, investment in a good OpenCart development company never let you back down from the competition. The support from the experts makes you feel relaxed that nothing bad is going to happen and they have an eye on the site and it;s maintenance.

What are the benefits of using PrestaShop for your eCommerce website?

What are the benefits of using PrestaShop for your eCommerce website? | Velsof

PrestaShop provides you with an effective CMS choice for your website.

Developing your eCommerce website is the most crucial part of shifting your business online. In order to expand the reach and status of your business online, you need to make sure that your website has all the elements required to present itself as a tough competitor in the market. The first step in this direction comes with the selection of an effective eCommerce platform. Out of the various CMS and eCommerce platforms available in the market, choosing the best for your website is crucial. To make your job easy, we will here discuss the various benefits that you can avail in case you opt for PrestaShop as an eCommerce platform for developing your website.

Open source platform

Being an open source platform, PrestaShop allows you to make a cost-effective switch for your business to the online arena. Moreover, in the case of start-ups, this is even more effective as arranging for a specific platform for your eCommerce website can prove to be very costly.

Responsive themes

Keeping the fact in mind that the traffic and conversions are driven by mobiles and tablets, these days you cannot afford your website to lag behind on this front. A responsive website is the need of the hour. PrestaShop CMS caters to this need by allowing you to choose from various responsive themes available on its platform that too with the option of various free themes. You can effectively utilize these themes to build an attractive and visitor-friendly website.

SEO compatible

Being an SEO friendly platform, PrestaShop allows you to boost your SEO by attaining higher SERPs. The codes generated by PrestaShop are easily compatible with standard SEO strategies and allows your business to gain maximum reach through your digital extension. The SEO friendly URL in PrestaShop is a major USP of this eCommerce platform.

Multi-language feature

Catering to the global needs of your business, the PrestaShop platform comes with a multilingual feature, so as to, provide deeper market penetration for your website. A multilingual feature with all the major language support provides you a platform to present your business internationally and to enhance the global image of your business. Going beyond the boundaries can certainly boost the conversion charts of your business by the virtue of a wide extended customer base.

Final say

By loading your website with the above-mentioned features, PrestaShop certainly proves itself as an effective choice. The various free updates and themes only add on to its credibility. Keeping in mind the trends and developments in the eCommerce arena, PrestaShop carries all the capabilities of an effective eCommerce platform to keep your website running in the long run.

3 Tips to make your Newsletter more appealing

3 tips to make your newsletter more appealing | Velsof

Newsletter subscriptions are a great way to boost customer engagement and sales.

With more and more people spending times reading emails, online businesses need to design a smart and efficient email marketing strategy which can maximize their business reach and product sales. Newsletter marketing has been a paramount force in grabbing more subscriptions for your newsletter to boost sales and conversions. This is mainly because they do not take substantial time for providing results and improves eCommerce sales to a great extent.

You need to have an engaging newsletter that can grab instant customer attention and sales for your site. There is no need to have a newsletter if it can’t fulfill the required business aspirations of your site. You need to take care of the following tips during your web development process that can help in improving the worth and importance of your newsletter.

1. Make your newsletter more engaging-

Make your newsletter more engaging | Velsof

Work towards improving your newsletter design for better conversions and sales.

Don’t go for a newsletter that is too lengthy or overstretched for your targeted customers as it can be suicidal for your business growth. People are always looking for creativity while reading a content which itself explains the actual format of a newsletter. In order to grab the maximum customer attention, you need to have appealing images with your newsletter. This is because “A picture is always more effective than a thousand word content” and requires less space. Always, go ahead and post images because it adds credibility to your brand and enhances its look to improve readership. Take the help of web designing services that can offer you an impressive newsletter for your site.

2. Focus on the readability of your newsletter- Getting people read your newsletters is actually a tough task. If you want your prospective customers to turn into potential customers, it is important to drive them towards your newsletter. Try to build a relationship with your targeted customers in order to persuade them for a product purchase. Try to have a newsletter that is loaded with researched information rather than copied content from a website to improve reader interest and engagement. To make your newsletter more readable, you can use engaging CTA button, color images, text links and other site elements for higher conversion rates and customer engagement.

3. Work towards improving your email subject lines-

Work towards improving your email subject lines | Velsof

Email subject lines can help in increasing newsletter subscriptions for your site.

Use a subject line that is captivating and appealing for your site visitors in order to grab more newsletter subscriptions for your site. An Email subject line defines whether an email will be opened or discarded by the recipient so make them more crisp and engaging for your targeted customers. Try to write subject lines that have a conversational tone and can make people curious enough to open your email. Fascinating, compelling, benefit-driven email subject lines motivates readers to open promotional emails and thus increases the chances of your eCommerce conversions.

In fact, shorter subject lines can easily be read on smart phones and tablets as well, thereby increasing click through rates (CTR) of your emails. With better readability and accessibility on mobile devices, it will be much easier to boost sales, online reputation management and conversions of your store.


If implemented in the right way, newsletters can generate great value for online businesses by developing a long term relationship with clients. By adopting the crucial tips given above, more and more people will opt for your newsletter. This will definitely increase the customer base, conversion rates and business reach of your site. Hire a reputed eCommerce services provider company coupled with a power-packed newsletter for maximum business impact. You will be wondered by the overall impact a newsletter can bring to your online business.

The easiest way to manage security groups and permission level on SharePoint 2103

The easiest way to manage security groups and permission level on SharePoint 2103 | velsof

A SharePoint site can be made secure by tweaking the security groups and their permission levels.

In every organization that is using the SharePoint platform,one of the major concerns is to keep their document library safe. It is the primary task to maintain the security and integrity of the contents. Who does not want a secure site and secure library? SharePoint 2013 provides several ways to secure a site. One of them is by managing the Security Groups on the SharePoint site.

Implement these steps to secure your site by managing the Security Groups-

a). First of all, decide if you want to share your site externally. If you don;t want the external sharing your can implement these steps to do it:

  • Navigate to SharePoint Admin Center.
  • Check the box for your site collection.
  • Click on the Sharing as shown here in the image.

Manage security groups and permission level on SharePoint 2103- Group sharing | Velsof

  • Select the option as shown below. Here, You can choose if you want to Share your site externally based on the three different types of access as given in this screen shot.

Manage security groups and permission level on SharePoint 2103- Group sharing options | Velsof

  • Choose if you want to inherit security from parent site or will have its unique security.

Manage security groups and permission level on SharePoint 2103- Inherit security | Velsof

b). Create different groups of people and determine their roles you want them to have on your SharePoint 2013 site.

For example, you can break them into three types of users in SharePoint 2013 platform.

  • Site Owners- Site owners in a SharePoint platform are simply the users who have full access (admin privileges) to the site.
  • Site Members- Site member are those users who work on the SharePoint site. The access could e add, edit and delete contents on the site.
  • Site Visitors- These type of users have read only access. They can view the contents but not necessarily have the access to edit them.

c). Now add members to the Group of users you have created.

  • Go to Site Settings> Site Permissions and click on a group you have created in the previous step.
  • Click New>Add Users
  • Add the details in the form opened and click Share button. An email notification would sent to the user.

Manage security groups and permission level on SharePoint 2103- Invite people | Velsof

d). Determine if you want to share the content with your other users. Using this Step you will make your SharePoint site more secure and it is a very important step. You have to regulate the permissions of the users using which they can share any content on the site. Determine the permission accordingly. For this:

  • Go to Site Settings> Site Permissions
  • Click Access Request Settings

Manage security groups and permission level on SharePoint 2103- Group permission | Velsof

Yes, Here, we are done with the Security group creation and management of their permissions on your site. There are several other options too to increase the security level of your site. Options like Managing the page permissions, creating new security groups and managing their permission levels and configuring access level Settings. Stay tuned for some more tweaks that can secure your SharePoint site in easiest ways.

How Velocity provides the world Class PrestaShop Template Development Services?

Velocity provides the world Class PrestaShop template development services | Velsof

Get world class PrestaShop Templates with the ability to provide you an underhand against your rival sites.

Mobile users are dominating in the market. Today most of the web traffic comes from the mobile platform. The mobility has provided the users with the easiest accessible ways to buy their favorite products online anytime they want. A recent survey says that optimizing your site to serve the mobile users is exactly a way to have a competitive advantage and one of the best conversation optimization strategies.

Having a responsive site design is impossible without having a responsive template. For a PrestaShop site, the generic template too is responsive and provides a great ease of browsing through the mobile devices. Looking at this, we at Velocity has always been providing our clients with the best responsive and customized PrestaShop templates that are capable of creating an enticing user experience with the most optimized performance level. Creating the responsive PrestaShop templates that are fully competent to provide you with an upper hand against your fellow PrestaShop site owners.

Velocity offers Template development and customization services for your PrestaShop site. The design of PrestaShop Templates are very user-friendly and can be customized in just a few clicks. These templates not only customize the look and feel of your site but also customize the shopping experience for your customers.

Here are some upper hand that you get from PrestaShop template development and customization services at Velocity:

Fully Responsive: The templates developed at Velocity are responsive to a large range of mobile devices. From android, i OS, to windows phone, and a large range of screen sizes are supported by these templates.

Fully standardized coding convention: Our developers and designers follow the standards of W3C. This standard of coding is worldwide accepted and is understood by the developers and designers all over the globe.

SEO friendly: One of the easiest ways to attract mobile users is to provide the responsive themes or templates. Because our templates are quite responsive it imparts a positive impact on the Google’s algorithms which use the responsiveness as a metric to rank pages in the Google SERPs. The more your site supports the diversity of user the more customers it will get online. This increase in traffic will surely impact the Google with a positive effect in terms of SEO.

On time service delivery: We believe that time is the only factor that decides the importance of a trend or any necessity. If we are not able to deliver a service on correct time then it is of no use. That is why we are very serious about commitments and never cross the time limit that we commit to providing an eCommerce service.  We have dedicated teams of developers, designers, testers, and support associates who make sure that a service is always delivered on time.

Best customer support: We provide the best eCommerce support and have secured a trust in our customers just because of the kind of customer support we provide. The customers spread across the globe are the proof of our commitment to providing the world-class customer support.

Not only PrestaShop services, we are leading eCommerce services providers in various domains like OpenCart, Magento, SharePoint and much more. For the time we can assure that we have already worked on a large number of PrestaShop templates and have the ability to satisfy our customers with the world class and quality services.

Beware of these factors while going for an eCommerce Platform Transition

Beware of these factors while going for an eCommerce platform transition | Velsof

Check out these factors for a successful migration to an eCommerce platform.

There has been a sudden influx of numerous eCommerce stores around the world that are involved in various eCommerce activities. With the emergence of these online stores, there are various eCommerce platforms that may not be performing upto their fullest potential. This is seriously a grave issue as it will hamper your long term business results in terms of conversion rates, product sales and customer engagement.

With so much things at stake, it is really a smart choice if various online stores are thinking about making a transition to appropriate eCommerce platforms for their business interests. It is really a good decision if you are thinking about all the pros and cons before finally making a transition to an eCommerce platform. Check out these factors to make a successful transition to an eCommerce platform.

It should not hamper your present business activities- In an online business scenario, site owners can’t wait for an opportune time to expand their business and sales due to the cut- throat competition. If you are going for the eCommerce platform transition, you need to first have an elaborate discussion with your service providers regarding the complete time required for the eCommerce transition. This is one of the crucial requirement for the transition of an eCommerce platform and can save you huge business losses. Always go for an eCommerce platform like PrestaShop services that can be quickly installed and customized within a short time.

It should not arrive with a steep price- No doubt, you are eager to transform your online business but this can’t be compromised with the steep prices of your selected eCommerce platform. An expensive eCommerce platform transition activities can shake the overall cost cutting measures of your online business and can increase the operating cost to a great extent. You need to opt for an eCommerce migration services that is affordable in nature irrespective of your business size and targeted customers.

The transition process should not affect the online visibility- You can only dream of mega sales and higher conversion rates if your eCommerce store enjoys a good online visibility and presence on various search engines. Ensure that your search optimization services are not affected during the transition of your online store from existing eCommerce platform to another platform. If your online visibility and presence is affected, you will surely suffer losses in terms of customer engagement, product sales and conversions. The key element is to undergo the transition process without any severe consequences on the SEO services.

The transition period should be less- It can be a matter of serious concern for various online store owners if the eCommerce transition process occurs for months as it could impact the business prospects. The time period between the transition from an existing eCommerce platform till the full operation of the new platform needs to be very less. Consult with your eCommerce service provider regarding the approximate time involved in the eCommerce platform transition process.

Once, you have achieved the satisfactory answers to all these factors, you can be ready to go for the eCommerce platform transition without any second thought. However, making a haste in this regard would only result in a disappointment with your eCommerce platform capabilities and money. So, stop for a second, make an analysis and then move ahead.

Why your PrestaShop site needs Template Development Services?

Prestashop Template Development Services | velsof

Choose velocity for a quality PrestaShop template development services to enhance your shopping site’s design.

PrestaShop is a great platform to start with an online shopping site. It supports a diversity of products to be uploaded to the store and can handle their selling and management in a much easier way than any other CMS Platform. PrestaShop is better called as a ready-made or ready-to-sell CMS platform that allows a seller to start selling on his online shopping site as soon as he/she configures the store after installing it. The default themes and PrestaShop template that are provided with the default installation is quite capable of providing a ready to sell store where you can start adding and later selling your products instantly.

The question is, if you already get such an efficient template with the default installation itself, why spend extra on custom templates? A short and simple answer to this question is – competition from your rival sites. Yes! The default themes and templates are provided to your competitors too. Then, what makes you stand ahead of them in the competition? It is the custom changes and modification that you make to your CMS platform gives you an upper-hand. Even your rival sites do not depend on the default features to make a profit, they implement the best-customized templates and modules to stand ahead of you in the queue.

That is where the PrestaShop template development services come in the limelight. PrestaShop template development services provided by Velocity is not so similar to any common service providers. We too understand that we need to stand ahead in the line. That is why we are the leading services providers in the domain.

Why Velocity leads in PrestaShop Template development services?

Velocity offers the Template development and customization services for any kind of eCommerce stores. Here is a glance of the pros of the Template development and customization services at Velocity:

  • We provide the best user-friendly template designs that fit the needs and understanding level of even a non-technical person. Requires no hardcore coding and designing skill to use our templates.
  • The templates can be easily configured and customized according to the needs in just single click.
  • Provides the best shopping experience to your online customers by simplifying the user interface and navigation pattern of your site.
  • The services at Velocity allow our clients to choose from the multiple layouts and design according to their needs and requirements.
  • The template is designed and customized strictly according to the instructions and needs of our clients. We also possess the services of PSD to PrestaShop theme conversions which allow our clients to better represent their ideas and requirements in a PhotoShop design.

Expert team of PrestaShop developers at Velocity-

We in-house a very experienced and expert team especially for the PrestaShop Development services. With the year of experience and expertise, we can provide the best in class PrestaShop Services to our clients across the globe.

Equipped with latest trends and technology-

We believe that a company cannot serve its clients properly unless it is self-updated with the latest trends and technology requirements. That is why we always stay up-to-date with the trending technologies that helps us to understand and prepare our self for the challenging requirements of our clients across the globe.

Standard coding system-

All the coding and designing methods are applied strictly according to the standardized protocols. The Template designing codes that our developers use are all W3C verified.

On time service delivery assurance-

We believe that it is the correct timing which stays above all if you are working in a competitive environment. That is why we serve our clients for a uncompromised quality of services with an on-time service delivery assurance.

Continuous support for the clients-

Support plays a very important role in enhancing your abilities to get new clients and keep them with you till the time infinity. We believe that our responsibilities does not end after selling a product to our clients. That is why Velocity provides the continuous service and customer support to the clients where the issues are assured to be fixed in a very quick time interval. A regular update is also provided to the clients till the issue is resolved.

Thus, these are ample of the reasons that make our PrestaShop development and other eCommerce services stand ahead of our rival companies.