Increase search volume of your products by ranking well in Amazon

Increase Search Volume Of Your Products By Ranking Well In Amazon | Velsof

Start selling your products on Amazon by utilizing its marketplace feature.

Are you an eCommerce business owner? If yes, then Amazon should be far more important to you than Google. Amazon provides a greater search volume for your products as compared to Google. According to comScore- “Product searches have grown 73% over the last year on Amazon while searches on Google Shopping have been flat.”

Moreover, Amazon marketplace has grown into the world’s biggest eCommerce company with a worth of billions of dollars and hence it emerges as an attractive option for promoting online selling. If you are not getting enough sales and conversions on your eCommerce store, here is an account of how this eCommerce marketplace can be a game changer for your product purchase.

A) How is Amazon different from Google?

No doubt, both Amazon and Google Shopping are working to provide easy online product purchase to customers. However, Amazon has moved far ahead of its rival Google due to its completely different approach for online product selling. Here are the things that differentiate the two companies from each other.

1. Structured vs Unstructured Data- Google keeps on asking site owners to have a structured data on their websites while Amazon is completely structured on its own with the related data as shown below.

Increase Search Volume Of Your Products By Ranking Well In Amazon- Structured vs unstructured data | Velsof

Analyze the data of Amazon marketplace for grabbing higher sales and conversions.

The above image shown is a page where a seller enters data about a product, which is to be added. Each and every field has a set of defined values where you need to put that specific information which Amazon is asking for. Marketplace site owners put in a lot of time and effort to express anything they want whereas in the case of Amazon you need to provide accurate and meaningful product data within few minutes.

2. Conversion vs User Satisfaction- Google and Amazon have different criterion to measure the online success of eCommerce sites. While optimizing your site for Google, you need to focus on user engagement metrics because those metrics tell Google about the effectiveness of your website. However, when you are optimizing for Amazon, you need to focus on improving the conversion rates. In the case of Amazon, “More conversion equals more money” to become successful in an eCommerce business scenario.

B) Format structure of results page 

To display the available products in a better way, Amazon marketplace has two formats for displaying its product search results. These are explained as below:

List view- This product display pattern is used for displaying product searches within all available categories on a store. It usually displays 15 results per page.

Increase Search Volume Of Your Products By Ranking Well In Amazon- Format structure of results page- List view | Veslof

Use the list view for displaying all the available products in an eCommerce store on Amazon marketplace.

Gallery view- When you want to display the product search results for a specific category or department, this gallery view is used. It displays 24 results per page.

Increase Search Volume Of Your Products By Ranking Well In Amazon- Format structure of results page- Gallery view | Velsof

Gallery view offers products related to a particular category or sub category.

Similarly, you can view sponsored products which can be viewed as PPC results and are shown on the bottom of search result page.

C) Query String Parameters 

Amazon builds the URL of search result page with some query parameters like-

Field- It refers to the attributes related to a product like Color, size, brand/manufacturer and other such characteristics.

Keywords: These are the queries that are used for product searching in the Amazon search engine bar.

Node- A numeric string which identifies a node in Amazon’s taxonomy. To determine which number corresponds to which category, you need to browse the Amazon category and find the number Amazon uses in the node parameter in URL.

D) Ranking Factors

Amazon focuses on ranking those products that generate the most profit for it at the top of its search results page. The factors given below can help in improving the performance of product search in Amazon-

Product Images- Sellers need to follow strict image guidelines as prescribed by Amazon if they want to list their products. Sellers need to upload images larger than 1000*1000 pixels (the size required to activate the zoom feature). By including the images that are meeting Amazon’s guidelines, you can ensure that your listings are not suppressed and this will help in increasing your conversions further.

Price- Price affects the store conversions and sales. If the price on Amazon compares well to the same product offered on other websites and retail stores, shoppers will be more likely to buy from Amazon.

Secondly, you need to consider how your product’s price compares to other products in the same category.

Brand- Brand field appears on the product page, therefore while listing products do not forget to mention your brand name. It is very common for consumers to search for products based on the brand names.

E) Parent child products

Many sellers create multiple listings for variation of the same product. Amazon’s parent-child functionality is helpful for directing customers to a single product page. Its benefits are-

– Maximizes customer reviews and customer engagement.

– It makes most of the sense from UX point of view by keeping customers on the same page.

Amazon has shown a preference for ranking products with multiple options in their listing.

Conclusion

Amazon, a leading name in online retail is a great source for generating traffic, whether as a supplement sales channel or your main sales channel. If you apply these strategies, you will definitely be able to maximize your product search on Amazon and generate profit for your eCommerce business.

The easiest way to manage security groups and permission level on SharePoint 2103

The easiest way to manage security groups and permission level on SharePoint 2103 | velsof

A SharePoint site can be made secure by tweaking the security groups and their permission levels.

In every organization that is using the SharePoint platform,one of the major concerns is to keep their document library safe. It is the primary task to maintain the security and integrity of the contents. Who does not want a secure site and secure library? SharePoint 2013 provides several ways to secure a site. One of them is by managing the Security Groups on the SharePoint site.

Implement these steps to secure your site by managing the Security Groups-

a). First of all, decide if you want to share your site externally. If you don;t want the external sharing your can implement these steps to do it:

  • Navigate to SharePoint Admin Center.
  • Check the box for your site collection.
  • Click on the Sharing as shown here in the image.

Manage security groups and permission level on SharePoint 2103- Group sharing | Velsof

  • Select the option as shown below. Here, You can choose if you want to Share your site externally based on the three different types of access as given in this screen shot.

Manage security groups and permission level on SharePoint 2103- Group sharing options | Velsof

  • Choose if you want to inherit security from parent site or will have its unique security.

Manage security groups and permission level on SharePoint 2103- Inherit security | Velsof

b). Create different groups of people and determine their roles you want them to have on your SharePoint 2013 site.

For example, you can break them into three types of users in SharePoint 2013 platform.

  • Site Owners- Site owners in a SharePoint platform are simply the users who have full access (admin privileges) to the site.
  • Site Members- Site member are those users who work on the SharePoint site. The access could e add, edit and delete contents on the site.
  • Site Visitors- These type of users have read only access. They can view the contents but not necessarily have the access to edit them.

c). Now add members to the Group of users you have created.

  • Go to Site Settings> Site Permissions and click on a group you have created in the previous step.
  • Click New>Add Users
  • Add the details in the form opened and click Share button. An email notification would sent to the user.

Manage security groups and permission level on SharePoint 2103- Invite people | Velsof

d). Determine if you want to share the content with your other users. Using this Step you will make your SharePoint site more secure and it is a very important step. You have to regulate the permissions of the users using which they can share any content on the site. Determine the permission accordingly. For this:

  • Go to Site Settings> Site Permissions
  • Click Access Request Settings

Manage security groups and permission level on SharePoint 2103- Group permission | Velsof

Yes, Here, we are done with the Security group creation and management of their permissions on your site. There are several other options too to increase the security level of your site. Options like Managing the page permissions, creating new security groups and managing their permission levels and configuring access level Settings. Stay tuned for some more tweaks that can secure your SharePoint site in easiest ways.

How Velocity provides the world Class PrestaShop Template Development Services?

Velocity provides the world Class PrestaShop template development services | Velsof

Get world class PrestaShop Templates with the ability to provide you an underhand against your rival sites.

Mobile users are dominating in the market. Today most of the web traffic comes from the mobile platform. The mobility has provided the users with the easiest accessible ways to buy their favorite products online anytime they want. A recent survey says that optimizing your site to serve the mobile users is exactly a way to have a competitive advantage and one of the best conversation optimization strategies.

Having a responsive site design is impossible without having a responsive template. For a PrestaShop site, the generic template too is responsive and provides a great ease of browsing through the mobile devices. Looking at this, we at Velocity has always been providing our clients with the best responsive and customized PrestaShop templates that are capable of creating an enticing user experience with the most optimized performance level. Creating the responsive PrestaShop templates that are fully competent to provide you with an upper hand against your fellow PrestaShop site owners.

Velocity offers Template development and customization services for your PrestaShop site. The design of PrestaShop Templates are very user-friendly and can be customized in just a few clicks. These templates not only customize the look and feel of your site but also customize the shopping experience for your customers.

Here are some upper hand that you get from PrestaShop template development and customization services at Velocity:

Fully Responsive: The templates developed at Velocity are responsive to a large range of mobile devices. From android, i OS, to windows phone, and a large range of screen sizes are supported by these templates.

Fully standardized coding convention: Our developers and designers follow the standards of W3C. This standard of coding is worldwide accepted and is understood by the developers and designers all over the globe.

SEO friendly: One of the easiest ways to attract mobile users is to provide the responsive themes or templates. Because our templates are quite responsive it imparts a positive impact on the Google’s algorithms which use the responsiveness as a metric to rank pages in the Google SERPs. The more your site supports the diversity of user the more customers it will get online. This increase in traffic will surely impact the Google with a positive effect in terms of SEO.

On time service delivery: We believe that time is the only factor that decides the importance of a trend or any necessity. If we are not able to deliver a service on correct time then it is of no use. That is why we are very serious about commitments and never cross the time limit that we commit to providing an eCommerce service.  We have dedicated teams of developers, designers, testers, and support associates who make sure that a service is always delivered on time.

Best customer support: We provide the best eCommerce support and have secured a trust in our customers just because of the kind of customer support we provide. The customers spread across the globe are the proof of our commitment to providing the world-class customer support.

Not only PrestaShop services, we are leading eCommerce services providers in various domains like OpenCart, Magento, SharePoint and much more. For the time we can assure that we have already worked on a large number of PrestaShop templates and have the ability to satisfy our customers with the world class and quality services.

Beware of these factors while going for an eCommerce Platform Transition

Beware of these factors while going for an eCommerce platform transition | Velsof

Check out these factors for a successful migration to an eCommerce platform.

There has been a sudden influx of numerous eCommerce stores around the world that are involved in various eCommerce activities. With the emergence of these online stores, there are various eCommerce platforms that may not be performing upto their fullest potential. This is seriously a grave issue as it will hamper your long term business results in terms of conversion rates, product sales and customer engagement.

With so much things at stake, it is really a smart choice if various online stores are thinking about making a transition to appropriate eCommerce platforms for their business interests. It is really a good decision if you are thinking about all the pros and cons before finally making a transition to an eCommerce platform. Check out these factors to make a successful transition to an eCommerce platform.

It should not hamper your present business activities- In an online business scenario, site owners can’t wait for an opportune time to expand their business and sales due to the cut- throat competition. If you are going for the eCommerce platform transition, you need to first have an elaborate discussion with your service providers regarding the complete time required for the eCommerce transition. This is one of the crucial requirement for the transition of an eCommerce platform and can save you huge business losses. Always go for an eCommerce platform like PrestaShop services that can be quickly installed and customized within a short time.

It should not arrive with a steep price- No doubt, you are eager to transform your online business but this can’t be compromised with the steep prices of your selected eCommerce platform. An expensive eCommerce platform transition activities can shake the overall cost cutting measures of your online business and can increase the operating cost to a great extent. You need to opt for an eCommerce migration services that is affordable in nature irrespective of your business size and targeted customers.

The transition process should not affect the online visibility- You can only dream of mega sales and higher conversion rates if your eCommerce store enjoys a good online visibility and presence on various search engines. Ensure that your search optimization services are not affected during the transition of your online store from existing eCommerce platform to another platform. If your online visibility and presence is affected, you will surely suffer losses in terms of customer engagement, product sales and conversions. The key element is to undergo the transition process without any severe consequences on the SEO services.

The transition period should be less- It can be a matter of serious concern for various online store owners if the eCommerce transition process occurs for months as it could impact the business prospects. The time period between the transition from an existing eCommerce platform till the full operation of the new platform needs to be very less. Consult with your eCommerce service provider regarding the approximate time involved in the eCommerce platform transition process.

Once, you have achieved the satisfactory answers to all these factors, you can be ready to go for the eCommerce platform transition without any second thought. However, making a haste in this regard would only result in a disappointment with your eCommerce platform capabilities and money. So, stop for a second, make an analysis and then move ahead.

Why your PrestaShop site needs Template Development Services?

Prestashop Template Development Services | velsof

Choose velocity for a quality PrestaShop template development services to enhance your shopping site’s design.

PrestaShop is a great platform to start with an online shopping site. It supports a diversity of products to be uploaded to the store and can handle their selling and management in a much easier way than any other CMS Platform. PrestaShop is better called as a ready-made or ready-to-sell CMS platform that allows a seller to start selling on his online shopping site as soon as he/she configures the store after installing it. The default themes and PrestaShop template that are provided with the default installation is quite capable of providing a ready to sell store where you can start adding and later selling your products instantly.

The question is, if you already get such an efficient template with the default installation itself, why spend extra on custom templates? A short and simple answer to this question is – competition from your rival sites. Yes! The default themes and templates are provided to your competitors too. Then, what makes you stand ahead of them in the competition? It is the custom changes and modification that you make to your CMS platform gives you an upper-hand. Even your rival sites do not depend on the default features to make a profit, they implement the best-customized templates and modules to stand ahead of you in the queue.

That is where the PrestaShop template development services come in the limelight. PrestaShop template development services provided by Velocity is not so similar to any common service providers. We too understand that we need to stand ahead in the line. That is why we are the leading services providers in the domain.

Why Velocity leads in PrestaShop Template development services?

Velocity offers the Template development and customization services for any kind of eCommerce stores. Here is a glance of the pros of the Template development and customization services at Velocity:

  • We provide the best user-friendly template designs that fit the needs and understanding level of even a non-technical person. Requires no hardcore coding and designing skill to use our templates.
  • The templates can be easily configured and customized according to the needs in just single click.
  • Provides the best shopping experience to your online customers by simplifying the user interface and navigation pattern of your site.
  • The services at Velocity allow our clients to choose from the multiple layouts and design according to their needs and requirements.
  • The template is designed and customized strictly according to the instructions and needs of our clients. We also possess the services of PSD to PrestaShop theme conversions which allow our clients to better represent their ideas and requirements in a PhotoShop design.

Expert team of PrestaShop developers at Velocity-

We in-house a very experienced and expert team especially for the PrestaShop Development services. With the year of experience and expertise, we can provide the best in class PrestaShop Services to our clients across the globe.

Equipped with latest trends and technology-

We believe that a company cannot serve its clients properly unless it is self-updated with the latest trends and technology requirements. That is why we always stay up-to-date with the trending technologies that helps us to understand and prepare our self for the challenging requirements of our clients across the globe.

Standard coding system-

All the coding and designing methods are applied strictly according to the standardized protocols. The Template designing codes that our developers use are all W3C verified.

On time service delivery assurance-

We believe that it is the correct timing which stays above all if you are working in a competitive environment. That is why we serve our clients for a uncompromised quality of services with an on-time service delivery assurance.

Continuous support for the clients-

Support plays a very important role in enhancing your abilities to get new clients and keep them with you till the time infinity. We believe that our responsibilities does not end after selling a product to our clients. That is why Velocity provides the continuous service and customer support to the clients where the issues are assured to be fixed in a very quick time interval. A regular update is also provided to the clients till the issue is resolved.

Thus, these are ample of the reasons that make our PrestaShop development and other eCommerce services stand ahead of our rival companies.

Role of Page Title Optimization in eCommerce SEO

A perfect and informative eCommerce page title can help you lure the best interested customers to your site from various other platforms like social media, PPC campaigns, banner advertising, search engines and other such marketing strategies. If you ask any search engine optimization service, they will tell you the importance of a good page title which you can get with a little but a high value effort in the right direction.

The page title is an important element of any web page that shows up in the most prominent places like the result pages, social media posts and other such areas. These are the crucial areas of any search engine optimization service that could generate a lot of conversions for your site. So, considering a better page title for your web pages is definitely worth a try. Let us take a look-

Role of page title optimization in eCommerce SEO | Veslof

Page titles are meant to be wholly descriptive and are useful for generating maximum customer attention.

Give page titles that are best suited to the interests of people-

Page title possesses a very significant and specific role which describes the contents of any page very precisely and briefly. It help interested web surfers in getting the whole idea behind your page without the need for a visit to the page itself. Well, this could sound anti-conversion, but it is actually a distant vision where you could convert your pages by providing as much burden-less experience to the search engine and social media visitors.

Pages that provide customers knowledge about the content without any need to visit them get more conversions than the pages which appeal for a necessary visit. You can provide an accurate page title accompanied by a brief yet perfect page description which can persuade the visitors to visit that particular page.

What should be the structure of your “for the people” page title?

Various search engine optimization services and experts recommend that the pages should include one or two descriptive, short phrases that are separated with a hyphen.

Keyword phrase one – phrase two | Brand name

For Example,

Mobile Phones Online Shopping | eBay.in

Polo T-Shirts for Men – Buy Polo T-Shirts for Men on Myntra

Please notice that these page titles describe all a searcher needs and they are much helpful to them. These page titles enable the searchers to get the complete idea about the web pages without actually visiting them.

Considering the basic structure, the detailed analysis in terms of page title, length, word choice and clarity of the page, title becomes an important part of the SEO strategy for better online visibility of a site.

Moreover, if you give a very long page title, search engines will shorten them by omitting the characters at random. For example, here you can see a long page title that has been shortened in the search results by placing 3 dots in place of the characters.

T-Shirts for Men – Buy Polo T-Shirts for Men Online India… – ShopClues

The choice of words in the page title is the most important consideration as they help in maintaining the integrity of the page towards search results. We should Always be specific with the choice of words while writing a page title. Apart from this, make use of most searched keywords that can also help in SEO performance of your page.

Please do not overuse words in the page titles as they can affect the relevancy of the page during search results.

Finally, I will repeat my words that you should always remember that page titles are meant for the people and you need to ensure that they are well understood and reached to them. You must remember all these points while performing a page title optimization for your site or you can also opt for any of the best SEO services available in the market who will do this task for you with an expertise.