Security Measures To Take Right After An Opencart Installation

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When it comes to security, compromise is the last thing that you should ever do. Do not ever start directly right after a fresh OpenCart installation or an update (Read 5 Steps to upgrade from OpenCart 1.5X to OpenCart 2.X). Prior to that, it is very important to take some security measures that I am going to discuss in this article. You can use these measures as a checklist to be taken care of right after an OpenCart installation.

1. Delete the Install folder-  You can find the install folder usually in “public_html/upload/install”. Right after your installation is complete, delete this install folder. This folder contains critical information about the site database, MVC structure, and some other important information, but they are not needed after the installation is complete. If you have noticed, even the OpenCart installer interface asks you to delete this folder just after the installation process is completed.

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2. Clear demo data of OpenCart- On the first installation of OpenCart, you would find a lot of demo data in the OpenCart system. It has a lot of demo data for sample customers, sample products, sample sales, and much more. These data are just for reference purpose which should be deleted prior to setting up a real web-shop. If you do not delete the demo data, it will just clutter with your real data and cause a lot of confusion.

You can delete the demo images from:

‘upload/image/cache/catalog/demo/’ &

‘/upload/image/payment/panasia/bank-images/’.

To have a fresh database, with no Products information in your OpenCart database all you need to do is execute the following command in MySQL console.

Caution: Do not ever run these commands on your live sites, unless you want to lose everything. These commands will clear your database. So, it is recommended to use only on a fresh OpenCart installation where you do not have anything important in the database.

DELETE FROM oc_address;

DELETE FROM oc_category;

DELETE FROM oc_category_description;

DELETE FROM oc_category_to_store;

DELETE FROM oc_coupon;

DELETE FROM oc_customer;

DELETE FROM oc_download;

DELETE FROM oc_download_description;

DELETE FROM oc_manufacturer;

DELETE FROM oc_manufacturer_to_store;

DELETE FROM oc_product;

DELETE FROM oc_product_description;

DELETE FROM oc_product_discount;

DELETE FROM oc_product_featured;

DELETE FROM oc_product_image;

DELETE FROM oc_product_option;

DELETE FROM oc_product_option_description;

DELETE FROM oc_product_option_value;

DELETE FROM oc_product_option_value_description;

DELETE FROM oc_product_related;

DELETE FROM oc_product_special;

DELETE FROM oc_product_to_download;

DELETE FROM oc_product_to_store;

DELETE FROM oc_review;

DELETE FROM oc_store;

DELETE FROM oc_store_description;

DELETE FROM oc_product_tags;

DELETE FROM oc_order;

3. Check that no demo vouchers are there- In OpenCart 1.5.x, there are some demo vouchers available which are same in all OpenCart 1.5.x installations. Delete them from ‘sales/coupons’ tab, unless you want the hackers to utilize those coupons. If you have the OpenCart 2.0.x version, you might not need to do the same as there are no sample coupons in 2.0.x, but still it’s worth checking once.

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4. Change your admin URL- Admin URL is the first thing hacker check when they come to your website. You do not want to make it so easy for them to guess your admin URL by leaving it as ‘yoursiteurl/admin’ itself. To ensure the site security, you must change your Admin URL from the default ‘yoursiteurl/admin’ to something not easy to guess. It’s an important item in our checklist here.

To change the Admin URL follow these instructions:

A. Open admin/config.php

B. Replace the word ‘Admin’ everywhere in the file with whatever word you want to use in the admin URL. And it’s done here.

Please note: If you are using VQMOD to perform the changes here, you must follow these additional steps:

C. Open vqmod/install/index.php file

D. Replace $admin= “admin” With $admin = “yourchosenword

E. For older version of VQMOD (older than 2.3.0), open all the files one-by-one in the vqmod/xml and replace all “admin” with your chosen word.

PS: “yourchosenword” is whatever word you want to use for your admin panel

5. Remove Default customer groups- Default customer groups don’t give a security threat though, but it is a recommended practice to remove the default customer groups. Now that you have cleared your database, default products and everything, creating your new customer groups as per your requirement is a good practice. Keeping default customer groups will just confuse you.

With OpenCart 1.5.x and 2.0.x both, you will find this section at ‘sales/customers/customer groups’.

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Now that you are aware of the basic OpenCart security check, you are all set to proceed with your online shop setup. You can proceed with your post installation steps like OpenCart template installation, plugins for advanced features, and so on.

There are few companies which also provide the OpenCart installation services, where they take care of all these aspects. If you are not confident about a perfect installation by yourself, you may use their services if required.

5 SEO skill set

5 skills every eCommerce SEO expert should have

You might have a great business with plenty of interesting elements on your website. However, if your site isn’t able to constantly grab the attention of targeted customers and convert them into sales, it isn’t doing its job right. Search Engine Optimization is something that makes sure to provide that visibility which attracts target customers on your website.

So, if you are going to hire eCommerce SEO services or an SEO expert, there are certain skills that you should necessarily look for. Just to be clear, skill set for an eCommerce SEO expert is a broad concept and normally there is no finish line. However, there is a strict baseline that defines a suitable expert for your eCommerce website. So, let’s break it into points and discuss these skill sets which are so important to consider when you are going to hire somebody to play with your website’s SEO.

1. Understanding of different levels of SEO –

SEO Factors

Understanding of three levels of SEO is a baseline to consider in an SEO expert

We have to prepare similar infographics like the above image  Caption: Understanding of three levels of SEO is a baseline to consider in an SEO expert Description: An SEO expert without the understanding of the three levels of SEO would not be a good choice at all.

The approaches for SEO on any kind of website is broadly divided into three levels. Understanding and experience with these levels is also required by an eCommerce SEO professional. So, make sure to find out before hiring that your SEO professional know the ways to deal with these three levels of SEO:

  • Technical SEO-

Technical SEO is typically focused on how search engines will crawl your website and index the content. It deals with the site structure that determines how easy or difficult it can be for the search engines to index your contents.

An SEO expert should have a sound knowledge of site structures and ways to optimize it for easy crawling and indexing by the search engines. The other two SEO levels won’t be of much help if the Technical SEO doesn’t go right from the very beginning. The basics that you should consider to discover the technical SEO skills should include the sound knowledge of producing Technical SEO Audits depending on these factors :

  • Indexing- Site indexing, Webmaster tools, Site-Map
  • Inbound and outbound links- Traffic Analysis
  • Content issues- Duplicate content, Anchor Text, Alt Tags
  • Accessibility- Robots.txt, JavaScript, 404 errors
  • On-Page- Coding standards, Header Tags, Page load speed
  • Meta-Tags- Page title, Mata Descriptions, Meta Keywords, Canonical Tags, Geo Tags
  • Site Navigation- Site-Map, Page Depth, Internal Linking
Technical SEO Audit

An SEO expert should have a sound knowledge of Technical SEO audit

  • On-Page SEO-

Moz defines the On-Page SEO as, “ A practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” 

On-Page SEO involves dealing with every aspect of a webpage that when combined together, improves the webpage ranking in the SERPs. It can be defined as the combination of various tactics on a webpage which helps to get it on the top search results in terms of relevancy of the search query and the web page.

So, find out if the he/she can put efforts into different On-Page factors and understands everything that would be used to conduct an analysis of your website. An expert SEO professional will always able to understand the anatomy of your website’s  on-page performance based on the Factors like content performance, inter-linking, keyword usage, Alt tags used etc.

On-Page SEO Elements

Understanding of all the basic elements involved in On-Page SEO is must to consider

Content optimization and Inter-linking:

Both content and inter-linking are interdependent factors that go hand in hand. An On-Page optimization through contents on your website would not be possible without a proper inter-linking. Likewise, an inter-linking cannot be done without proper contents on the website. A deep understanding of how contents are interlinked a website is a must to have if you are tweaking the on-page optimizations. This also includes the compliance with search engine guidelines for website inter-linking.

  • Off-Page SEO-

Off-Page SEO is a completely different concept which involves the activities that are performed outside the boundaries of your website. The most crucial concepts that should be carried by your hired SEO Services or the SEO expert here are:

Search engines like Google, Bing, and others, have been trying hard to make their SERPs more and more relevant for the end users. For this, they take the three levels of SEO into account and Off-Page SEO is one of them. Inside Off -Page SEO there are various factors that have been mentioned in this image below.

On page and Off Page SEO

Ask your SEO experts if he/she can handle the Off-page SEO

A talk about Off-Page SEO won’t be complete without referring to the link building. According to Tim Soulo, the head of marketing at Ahrefs,

“The best thing about link building strategy is to create something awesome and let everyone know about it”

It’s an impressive quote that also indicated how Off-Page SEO is not just done by a single person. It is a result of combined efforts from the creators (Bloggers, content writers, and all those who produce contents for your website) and SEO experts. The creators create something valuable and SEO experts make it reach to everyone who needs it.

Understanding of various channels for link building is what that is required here. One can use blogging, forum commenting, bookmarking, guest posting, and many more tactics for an effective link building. However, it involves various risks too. Google continuously updates its algorithms to penalize the websites which are create spammy links. So, here you need an SEO expert who stays updated with the latest algorithm upgrades and knows how to deal with them.

It’s always wise to get assured that your SEO expert is always ready to handle all these three levels of SEO and the teams involved at all the levels. This brings me to the next point.

2. On-field experience and successful track record on popular Search engines-

“Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs.”Jill Whalen – highrankings.com

But, it doesn’t mean that SEO is a task that can be performed by anyone. SEO is not just about getting on the top position for targeted keywords SERPs of every search engine. Someone with bluffing claims to get you on the top should not be your choice here. It takes years of experience and knowledge of the bigger picture to truly do a good job.

An SEO company or an expert you hire should have a track record that indicates how successfully they have conducted the campaigns and gained a better visibility on popular search engines. The successful track record of handling tricky projects would guide you to end up with someone who doesn’t just claim vaguely but implement the skills to get succeeded. You should check at least three recent references of the previous clients whom the company helped to succeed in the certain goals.

Depending on their policies, not every client would share the details, though. However,  they would surely share their experience if hiring the SEO expert was beneficial for them.

3. Marketing Skills-

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics” –  Duane Forrester, Senior Product Manager, Bing 

Any search engine optimization tactic applied on the websites has the ultimate goal to drive relevant traffic for generating sales. However, this can only be done if one understands your business needs and what you have to offer your customers. You do not need a marketing expert cum SEO expert here but a marketing savvy SEO professional.

Understanding the marketing needs of your business an expert can help you to present right content to the right people and ultimately lead them to sales.

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Marketing being an integral part of the search engine optimization

  • Affiliate marketing:

Some basic marketing skills and understanding of affiliate marketing is an important consideration. Affiliate marketing from SEO front is focused on discovering products that have great scope in search traffic and have affiliate products that offer commissions per sale. So, there are certain chances that you might need the help of affiliate marketing to boost your sales, or you might just choose to do affiliate marketing for others. In both the cases, your eCommerce SEO expert would be the one who can guide the proceedings.

  • Email marketing:

Emails have been in the industry for a very long time and still they are one of the most accessible marketing tools. Various business communication, promotions, follow-ups are done using the same. An SEO expert need not be an email marketer, but a basic understanding of how one can use emails for link building, follows-ups, and other purposes would be an addon.

4. Prioritization Skills-

SEO is undoubtedly broad and so are the different levels. Thus, it requires a skill to plan different ways to get desired results. An SEO expert is the one who should know what to be done and when to be done.

So, in order to execute an SEO strategy, you have to decide the goals and their priorities so that the most important goals are achieved first. Deciding the priorities of the task to be performed is a crucial task. Well, it cannot be done at once, but you need to start somewhere, and that somewhere has to be decided by an SEO expert you would count on.

Moreover, It’s not just about finding an expert with the prioritization skills to promote contents, but there are tons of SEO tactics and factors which need an attention. For example, there has been a debate about targeting Long tail Keywords. While there are tons of articles in support of long tail Keywords, there are a similar number of views in support of changing our views about long tail keywords. Despite this debate, long tail keywords exist and they even perform for the websites.

Now, if your SEO expert is not able to prioritize the tactics and choose a side under such situations when one to take a side, your website will just stick somewhere in between. The concern is, there is a lot of debate and lots of contradictions in different SEO tactics. You should consider an SEO expert who can go beyond the debates to take a decision that would be beneficial for your SEO.

5. Research and Analytics skills-

The skill sets are crucial when it comes to research and analytics in search engine optimization. An expert has to research keywords, rivals, search engine fluctuations, new algorithm updates, and much more. If one cannot’ research correctly, then putting an effective SEO plan is next to impossible for him/her.

As explained in previous sections, an SEO professional has to take decisions and prioritize things. It cannot be done until one is aware of what is to be done.

  • You will not always have a paper showing the stats, it is the SEO expert who is going to analyze the trends and prepare a report to guide the team.
  • It should be he/she, who would guide your content marketing team to produce contents according to what is needed.
  • It should be he/she, who should be aware of the changing search algorithms and mold the strategies accordingly.

Google Penguin update, for example, was a huge alteration in what Google used to do earlier and what it started doing later. After Penguin being a part of the Google’s core algorithm, the way we have been looking at Google Penguin was changed completely. Someone hasn’t done a research on the new Penguin update would continue to perform the old way, and would definitely destroy the Google SEO on whatever website he/she is works on.

Adam Audette, says “Content is ANYTHING that creates a compelling experience. But it’s so much more because you quickly realize that you can’t really know which content types to create until you understand which content types people want.”

This is why, you need an SEO expert with certain skills to research the needs of the users and present them with relevant content from your website. An SEO expert without these skill-sets cannot prove to be useful for your website and business. So, choose wisely before hiring any SEO professional to work with your website.    Description: E-Commerce SEO is a very broad area and you have to be very careful while hiring someone to work on it. Choose an SEO expert who has these skills.

5 Reasons to Hire an OpenCart Development Company to Stay by your Side

5 Reasons To Hire An Opencart Development Company To Stay By Your Side | Velsof

Reasons to hire an OpenCart development company.

In eCommerce business, nothing matters as much as always staying ahead of the rival sites. This becomes even more important when you are using an eCommerce platform like OpenCart which already possess a huge base of eCommerce websites. So, unless you OpenCart store has an edge over the other competitors, it won’t be possible to grow up to the fullest potential.

How to acquire that edge? For a competitive online business, it is always a wise choice to have an OpenCart development company by your side. Through the efforts and experience of an OpenCart development company by your side, it becomes very smoother to manage the website and its maintenance without any hassle. Here are five  important reasons for why it is important to have a professional OpenCart development company holding your back:

An eCommerce website maintenance is not a one man job- A professional OpenCart development company in-houses a team of experienced developers, designers, content writers, SEO experts, and business development experts who work collectively to develop an eCommerce site. With the combined efforts and expertise, the OpenCart development company can make sure that nothing goes wrong and website remains functional in any condition.

Time is a crucial factor in eCommerce business- Today competition in eCommerce market has sky-rocketed. A right implementation at right time can gain you the fortunes, while a right decision after a right time is gone would gain you nothing. So, it becomes very important to stay updated with the latest requirements and trends and implement the profitable features whenever required. The OpenCart development company by your side is always ready for the same and they can complete the task in a very quick time as compared to the situation when you are only one managing your site.

Continuous service- As explained in the previous point- time is important. If your website goes down even for a minute, it might be possible you would loose some real big sales. So, it’s important that the OpenCart site remains live and never goes down because of an issue. The OpenCart development company by your side would the one who can look for the same and keep your website error free and ready.

Latest updates and security patches- Internet is extremely volatile and it keeps changing everyday. Only a professional team of web developers know the changing trends and technologies. They know how to add a new feature, which feature has become outdated, which plugin needs an update, which OpenCart plugin would be useful for the business, and much more. The have the idea to make your website user-friendly and they can implement those ideas on the website. So, you can trust your OpenCart development company for keeping your website updated and regularly applying the latest security patches.

Search engine visibility- The SEO experts from the OpenCart development company can look after the search engine optimization of your OpenCart store and make sure it is visible to the users on the search engines. We already know how important is the SEO for surviving the competition from other sites. An OpenCart development company leverages its team of OpenCart expert developers and expert SEO experts to prepare and implement latest SEO tactics to keep your website among visible listings in the different SERPs.

In overall, investment in a good OpenCart development company never let you back down from the competition. The support from the experts makes you feel relaxed that nothing bad is going to happen and they have an eye on the site and it;s maintenance.

Why should you opt for SharePoint 2013?

Why should you opt for sharepoint 2013? | Velsof

SharePoint 2013 is really an effective step forward.

Ever since the launch of Microsoft SharePoint 2013 in October 2012, the platform has proved its worth in creating intranet and public-facing portals. With a wide range of features and functionality, it has provided a collaborative environment to boost the efficiency of the business processing irrespective of the size of the organization. The launch from Microsoft marked a step forward from its previous version (SharePoint 2010) with some really effective features and functioning to boost your business processing. Here, we will discuss those benefits which SharePoint 2013 brings on for its users.

Benefits of SharePoint 2013

Benefits of sharepoint 2013 | Velsof

The effectiveness of SharePoint 2013 makes migration from 2010 version worthwhile.

Let’s take a look at those benefits which the new version of SharePoint can bring for you.

1. Compatibility with mobile: The problem of truncated display of content on mobile devices which was highlighted in the previous version gets sorted out here. SharePoint 2013 provides a smooth display of content on mobile that too depending upon the screen size and resolution. Moreover, it also provides an alert notification to help you connect with any project.

2. Effective workflow: SharePoint 2013 comes with a WorkFlow manager with a capability to run its own server. This makes it easy for you to manage SharePoint 2010. The Workflow creation is made easy by task process designer canvas. Thus, an effective tool to balance both the version making it easy for you to migrate from SharePoint 2010 to SharePoint 2013.

3. Ease of management: SharePoint 2013 uses a special technique called shredding for storage management. In this approach, data files are stashed as XML. This technique is effective in reducing the storage

Why should you opt for sharepoint 2013? | Velsof

SharePoint 2013 is really an effective step forward.

Ever since the launch of Microsoft SharePoint 2013 in October 2012, the platform has proved its worth in creating intranet and public-facing portals. With a wide range of features and functionality, it has provided a collaborative environment to boost the efficiency of the business processing irrespective of the size of the organization. The launch from Microsoft marked a step forward from its previous version (SharePoint 2010) with some really effective features and functioning to boost your business processing. Here, we will discuss those benefits which SharePoint 2013 brings on for its users.

Benefits of SharePoint 2013

Benefits of sharepoint 2013 | Velsof

The effectiveness of SharePoint 2013 makes migration from 2010 version worthwhile.

Let’s take a look at those benefits which the new version of SharePoint can bring for you.

1. Compatibility with mobile: The problem of truncated display of content on mobile devices which was highlighted in the previous version gets sorted out here. SharePoint 2013 provides a smooth display of content on mobile that too depending upon the screen size and resolution. Moreover, it also provides an alert notification to help you connect with any project.

2. Effective workflow: SharePoint 2013 comes with a WorkFlow manager with a capability to run its own server. This makes it easy for you to manage SharePoint 2010. The Workflow creation is made easy by task process designer canvas. Thus, an effective tool to balance both the version making it easy for you to migrate from SharePoint 2010 to SharePoint 2013.

3. Ease of management: SharePoint 2013 uses a special technique called shredding for storage management. In this approach, data files are stashed as XML. This technique is effective in reducing the storage space while improving the management capabilities. Also, when the changes are made those which are made in parent computer file are stored.

4. Clean markup and video enhancement: SharePoint 2013 tries to bring in a cleaner and lightweight HTML markup which is quite unlikely of its previous versions. Moreover, the SharePoint 2013 introduces lots of features related to video enhancement like embedded video, automatic thumbnail etc. Also, the CSS are written in a simplified manner.

5. Error page customization made easy: The new version of SharePoint allows you to manage your 404 error pages with ease. In SharePoint 2013 all the websites will have a default error page layout and a PagenotFoundError.aspax page in page document library. The user can easily customize the page and can handle the error.

Final say

By now you might have realized that shifting to SharePoint 2013 has several benefits waiting for you. The 2013 version of SharePoint has changed the complexion of the platform bringing in something that is really more than just a good experience. Moreover, SharePoint 2016 has come up with more additional advanced features that I have discussed in my other Post.space while improving the management capabilities. Also, when the changes are made those which are made in parent computer file are stored.

4. Clean markup and video enhancement: SharePoint 2013 tries to bring in a cleaner and lightweight HTML markup which is quite unlikely of its previous versions. Moreover, the SharePoint 2013 introduces lots of features related to video enhancement like embedded video, automatic thumbnail etc. Also, the CSS are written in a simplified manner.

5. Error page customization made easy: The new version of SharePoint allows you to manage your 404 error pages with ease. In SharePoint 2013 all the websites will have a default error page layout and a PagenotFoundError.aspax page in page document library. The user can easily customize the page and can handle the error.

Final say

By now you might have realized that shifting to SharePoint 2013 has several benefits waiting for you. The 2013 version of SharePoint has changed the complexion of the platform bringing in something that is really more than just a good experience. Moreover, SharePoint 2016 has come up with more additional advanced features that I have discussed in my other Post.

What are the benefits of using PrestaShop for your eCommerce website?

What are the benefits of using PrestaShop for your eCommerce website? | Velsof

PrestaShop provides you with an effective CMS choice for your website.

Developing your eCommerce website is the most crucial part of shifting your business online. In order to expand the reach and status of your business online, you need to make sure that your website has all the elements required to present itself as a tough competitor in the market. The first step in this direction comes with the selection of an effective eCommerce platform. Out of the various CMS and eCommerce platforms available in the market, choosing the best for your website is crucial. To make your job easy, we will here discuss the various benefits that you can avail in case you opt for PrestaShop as an eCommerce platform for developing your website.

Open source platform

Being an open source platform, PrestaShop allows you to make a cost-effective switch for your business to the online arena. Moreover, in the case of start-ups, this is even more effective as arranging for a specific platform for your eCommerce website can prove to be very costly.

Responsive themes

Keeping the fact in mind that the traffic and conversions are driven by mobiles and tablets, these days you cannot afford your website to lag behind on this front. A responsive website is the need of the hour. PrestaShop CMS caters to this need by allowing you to choose from various responsive themes available on its platform that too with the option of various free themes. You can effectively utilize these themes to build an attractive and visitor-friendly website.

SEO compatible

Being an SEO friendly platform, PrestaShop allows you to boost your SEO by attaining higher SERPs. The codes generated by PrestaShop are easily compatible with standard SEO strategies and allows your business to gain maximum reach through your digital extension. The SEO friendly URL in PrestaShop is a major USP of this eCommerce platform.

Multi-language feature

Catering to the global needs of your business, the PrestaShop platform comes with a multilingual feature, so as to, provide deeper market penetration for your website. A multilingual feature with all the major language support provides you a platform to present your business internationally and to enhance the global image of your business. Going beyond the boundaries can certainly boost the conversion charts of your business by the virtue of a wide extended customer base.

Final say

By loading your website with the above-mentioned features, PrestaShop certainly proves itself as an effective choice. The various free updates and themes only add on to its credibility. Keeping in mind the trends and developments in the eCommerce arena, PrestaShop carries all the capabilities of an effective eCommerce platform to keep your website running in the long run.

Why focus on enhancing your Local SEO Services?

Why focus on enhancing your local SEO services? | Velsof

Local SEO is the new trend in advancing your conversion rates.

Expanding the reach of your business so as to connect with a large base of customer is what every enterprise wish to achieve. However, in order to achieve the same, the adoption of proper methods and techniques is of prime significance. Enhancing your local SEO services is one such area where you should focus so as to make your business bloom and reach to a wider audience.

Before we go further to discuss the reasons why local SEO service is important, we shall first understand what it is?

What it is?

Local SEO is an effective technique for local online marketing which allows the business owners to target the local audience.It wants them to reach to the target audience in the area where the  business is established. With local SEO, the main focus remains on targeting local customers who can directly reach to your business by online or offline medium.

Why to focus on local SEO?

Why to focus on local seo? | Velsof

Local SEO enhancement has resulted in boosting growth for various local entities.

As you have got a basic idea about what Local SEO exactly means, we will now look on the reasons why it is so important for your business development.

1. Changing trend: Instead of looking into directory or searching the phonebook, 64% of the customer today prefer to search online for their local business needs. This means that you are surrounded by the wider market around you. Now all you need to do is increase your visibility. With enhancing your visibility in local search results, you get a more certain chance of repeated conversions.

2. Bang on time: Local SEO helps you to connect with the customer exactly at a time when they are in need of your services. That is, there are higher chances for you to convert the visitor into a converted customer if your visibility on the internet is optimum.

3. Investment with returns: Unlike other methods of advertisement, investment in local SEO services  pays a richer dividend. No doubt, other modes of advertisement can also help you boost your visibility to attract the customer’s eye. However, local SEO enhancement boosts your visibility at a time when the customer is actually looking for you.

4. Newspaper trend is gone: Gone are the days when people used to search for their local needs on newspaper classifieds. With newspaper readership declining to almost 20% in last two decades, internet search is the new buzz. A whooping 70% of local customers back online review before making a choice from the locally available services.

5. Increased mobile penetration: With increasing mobile penetration more and more number of traffic is driven by these devices. In order to capture a wider base of local audience, you need to optimize your SEO services not only in tune of PC and desktops but also in accordance with these devices.

Conclusion

The increase in the digital media penetration has given a whole new dimension to the field of promotion and marketing. Today your business’s value is highlighted by the fact that how well is your visibility on the digital platform. In the era of digitization and visualization, local SEO service enhancement is an area where you should shift your focus if you are eyeing a bumper growth for your business.

3 Tips to make your Newsletter more appealing

3 tips to make your newsletter more appealing | Velsof

Newsletter subscriptions are a great way to boost customer engagement and sales.

With more and more people spending times reading emails, online businesses need to design a smart and efficient email marketing strategy which can maximize their business reach and product sales. Newsletter marketing has been a paramount force in grabbing more subscriptions for your newsletter to boost sales and conversions. This is mainly because they do not take substantial time for providing results and improves eCommerce sales to a great extent.

You need to have an engaging newsletter that can grab instant customer attention and sales for your site. There is no need to have a newsletter if it can’t fulfill the required business aspirations of your site. You need to take care of the following tips during your web development process that can help in improving the worth and importance of your newsletter.

1. Make your newsletter more engaging-

Make your newsletter more engaging | Velsof

Work towards improving your newsletter design for better conversions and sales.

Don’t go for a newsletter that is too lengthy or overstretched for your targeted customers as it can be suicidal for your business growth. People are always looking for creativity while reading a content which itself explains the actual format of a newsletter. In order to grab the maximum customer attention, you need to have appealing images with your newsletter. This is because “A picture is always more effective than a thousand word content” and requires less space. Always, go ahead and post images because it adds credibility to your brand and enhances its look to improve readership. Take the help of web designing services that can offer you an impressive newsletter for your site.

2. Focus on the readability of your newsletter- Getting people read your newsletters is actually a tough task. If you want your prospective customers to turn into potential customers, it is important to drive them towards your newsletter. Try to build a relationship with your targeted customers in order to persuade them for a product purchase. Try to have a newsletter that is loaded with researched information rather than copied content from a website to improve reader interest and engagement. To make your newsletter more readable, you can use engaging CTA button, color images, text links and other site elements for higher conversion rates and customer engagement.

3. Work towards improving your email subject lines-

Work towards improving your email subject lines | Velsof

Email subject lines can help in increasing newsletter subscriptions for your site.

Use a subject line that is captivating and appealing for your site visitors in order to grab more newsletter subscriptions for your site. An Email subject line defines whether an email will be opened or discarded by the recipient so make them more crisp and engaging for your targeted customers. Try to write subject lines that have a conversational tone and can make people curious enough to open your email. Fascinating, compelling, benefit-driven email subject lines motivates readers to open promotional emails and thus increases the chances of your eCommerce conversions.

In fact, shorter subject lines can easily be read on smart phones and tablets as well, thereby increasing click through rates (CTR) of your emails. With better readability and accessibility on mobile devices, it will be much easier to boost sales, online reputation management and conversions of your store.

Conclusion

If implemented in the right way, newsletters can generate great value for online businesses by developing a long term relationship with clients. By adopting the crucial tips given above, more and more people will opt for your newsletter. This will definitely increase the customer base, conversion rates and business reach of your site. Hire a reputed eCommerce services provider company coupled with a power-packed newsletter for maximum business impact. You will be wondered by the overall impact a newsletter can bring to your online business.