Are you worried about limited number of customers appearing on your e- commerce store? Is your conversion rates not rising in a way as it was expected by your e- commerce store? If these are some of the reasons that are bogging down the performance of your online store, you need to be alert and attentive as we are here with certain solutions that can completely change your whole business scenario. You don’t have to scratch your head anymore regarding your dipping product sales as you can easily improve your e- commerce user experience and product sales by following these simple tips.
Make effective use of the product videos- Sometimes, a 2- 3 minutes product videos can influence your site visitors to a great extent than those lengthy product descriptions or attractive product images. This is because these informative product videos explain customers clearly about the various aspects of your featured products and thus helps in forging their purchasing behavior. Further, it is easier and less time consuming to understand the working and features of your products through product videos than reading those lengthy product features list and descriptions.
Include a personal touch to your advertised products- Appropriate presentation of your product tends to make a long lasting impact in the minds of your customers, so add a tinge of personalization to your featured products so as to improve your product sales. You need to showcase your products in a more appealing and creative manner so as to grab the attention of your site visitors from your rival business stores. Try to provide a unique and distinctive style to your e- commerce store so as to increase your brand value.
Add quality images to your store- Great images with an impressive product descriptions make an unbeatable combination that can drive customers towards your e- commerce site and can increase your conversion rates. You need to include a detailed high quality 360 degree images so that customers can have a more elaborate viewing of your product. Further, you need to ensure that the quality of your product images remain appealing and detailed on various devices used by your customers so as to improve their user experience.
Provide easy access to your customers regarding the customer support services on your online store- There can be numerous customers who need to look out for your customer support services information so as to communicate with your business organizationn regarding their shopping experience, shipping related issues, product replacement concern or any other such problems. By restricting seamless access to your customer support services, you are actually causing frustration among your customers and are losing their trust and faith in your business organization.
Allow easy navigation through your product categories- Online shoppers often face severe problem of difficult navigation through product categories pages of e- commerce site which ultimately affects their shopping experience. You need to provide an effective search facility to your targeted customers through smart predictive search feature, search results recommendations, category browsing and other such search techniques. E- commerce giants like Amazon are ruling the roost due to their effective search facilities which helps customers in the easy accessibility of the desired product on their store.
Add user reviews to your site page- It is often seen that site visitors often make a purchasing decision based on the product reviews shared by the users about a particular product on your site. In order to influence the purchasing decision of your targeted customers, you need to encourage your customers to share their experience about your products through product reviews, testimonials, comments and product ratings.
Simplify the checkout process of your e- commerce store- Keep your checkout process relevant and simple so as to avoid online shoppers frustration during checkout process. Remove unnecessary fields from your checkout form so as to facilitate a quick checkout facility to your targeted customers. Further, you need to simplify the registration process on your site so as to improve the online shopping experience and user experience on your e- commerce site.
Provide a resposive design to your e- commerce site- Due to the changing browsing and shopping behavior of customers, business organizations should work towards targeting their mobile customers as well. Using a responsive design for your website during the development process will ensure that your website can provide same level of user experience on various computing devices like desktops, laptops, smart phones or tablets. This will not only improve your conversion rates but will also increase customer base for your e- commerce organization.
So, it is high time to adopt these wonderful tips in your e- commerce website so as to make significant improvement in your conversion rates and product sales. It is definitely your chance to emerge victorious among your business rivals by giving a big boost to your product sales and by optimizing the user experience for your e- commerce store.